Communication as a governance tool


https://doi.org/10.4081/wpph.2021.9464
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Authors

  • Mariateresa Dacquino
    mdacquino@ospedale.al.it
    Infrastruttura Ricerca Formazione Innovazione, Dipartimento Attività Integrate Ricerca Innovazione, Azienda Ospedaliera “SS Antonio e Biagio e C. Arrigo”, Alessandria, Italy.
  • Mariasilvia Como Infrastruttura Ricerca Formazione Innovazione, Dipartimento Attività Integrate Ricerca Innovazione, Azienda Ospedaliera “SS Antonio e Biagio e C. Arrigo”, Alessandria, Italy.
  • Emanuela Bovo Infrastruttura Ricerca Formazione Innovazione, Dipartimento Attività Integrate Ricerca Innovazione, Azienda Ospedaliera “SS Antonio e Biagio e C. Arrigo”, Alessandria, Italy.
  • Federica Viazzi Infrastruttura Ricerca Formazione Innovazione, Dipartimento Attività Integrate Ricerca Innovazione, Azienda Ospedaliera “SS Antonio e Biagio e C. Arrigo”, Alessandria, Italy.
  • Antonio Maconi Infrastruttura Ricerca Formazione Innovazione, Dipartimento Attività Integrate Ricerca Innovazione, Azienda Ospedaliera “SS Antonio e Biagio e C. Arrigo”, Alessandria, Italy.

Communication is a fundamental infrastructure for a public establishment; it represents element for relationship’s creations and it plays an essential role in the creation and reinforcement of the indispensable relationship of mutual trust between citizens and institution. Communication allows information exchanges and it allows the ad- ministrative actions exercise (to decide, coordinate, regulate and govern): so it is considered a governance tool. Therefore, the hospital has started a path of internal and external communication with specific brand reputation actions, also in the awareness of the important historical moment that the institution is going through, both in terms of changing its structure and in the pandemic context.