Online videos to promote sun safety: results of a contest


https://doi.org/10.4081/dr.2011.e9
Vol. 3 No. 1 (2011)
Submitted: 15 June 2011
Accepted: 16 June 2011
Published: 23 June 2011
skin cancer prevention, tanning, social media, Internet, YouTube
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Authors

  • Annelise Lorelei Dawson University of Colorado School of Medicine, Aurora, CO, United States.
  • Ashley A. Hamstra Department of Dermatology, Loma Linda University, Loma Linda, CA, United States.
  • Laura Sturgess Huff Department of Dermatology, University of Colorado, Aurora, CO, United States.
  • Ryan G. Gamble University of Colorado School of Medicine, Aurora, CO, United States.
  • William Howe Hill Center for Dermatology, Golden, CO, United States.
  • Ilima Kane Klein Buendel, Inc., Golden, CO, United States.
  • Robert P. Dellavalle
    robert.dellavalle@ucdenver.edu
    University of Colorado School of Medicine, Aurora, CO Department of Dermatology, University of Colorado, Aurora, CO Dermatology Service, Department of Veterans Affairs Medical Center, Denver, CO Colorado School of Public Health, University of Colorado, Aurora, CO, .

Seventy-percent of Americans search health information online, half of whom access medical content on social media websites.  In spite of this broad usage, the medical community underutilizes social media to distribute preventive health information.  This project aimed to highlight the promise of social media for delivering skin cancer prevention messaging by hosting and quantifying the impact of an online video contest. In 2010 and 2011, we solicited video submissions and searched existing YouTube videos.  Three finalists were selected and ranked. Winners were announced at national dermatology meetings and publicized via a contest website. Afterwards, YouTube view counts were monitored.  No increase in video viewing frequency was observed following the 2010 or 2011 contest.  This contest successfully identified exemplary online sun safety videos; however, increased viewership remains to be seen.  Social media offers a promising outlet for preventive health messaging. Future efforts must explore strategies for enhancing viewership of online content.


Robert P. Dellavalle, University of Colorado School of Medicine, Aurora, CO Department of Dermatology, University of Colorado, Aurora, CO Dermatology Service, Department of Veterans Affairs Medical Center, Denver, CO Colorado School of Public Health, University of Colorado, Aurora, CO

Robert P. Dellavalle, MD, PhD, MSPH

Chief, Dermatology Service Department of Veterans Affairs Medical Center

Associate Professor, University of Colorado School of Medicine

Associate Professor, Colorado School of Public Health

Supporting Agencies

Sulzberger Institute for Dermatologic Education Committee

Dawson, A. L., Hamstra, A. A., Huff, L. S., Gamble, R. G., Howe, W., Kane, I., & Dellavalle, R. P. (2011). Online videos to promote sun safety: results of a contest. Dermatology Reports, 3(1), e9. https://doi.org/10.4081/dr.2011.e9

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